|
Marietta College Masters Degree in International Corporate Media
The department of Communication and Media Studies at Marietta College,
Ohio, United State of America offers Masters Degree in International
Corporate Media. The department developed the programme in order to
train a corps of leaders and managers skilled in communicating in both
local and international market due to globalization of corporations.
It is a degree designed to prepare students to be the corporate media
managers of tomorrow, operating on a global scale with skills in media,
communication and marketing. Whether running a multinational public
relations agency in Hong Kong, heading up a small communication
department in a mid-size company in California, or coordinating the
publicity effort for major sporting events such as the Olympic Games,
this degree gives student the skills and the knowledge necessary to
succeed.
The programme is specifically designed to develop in students the
ability to deliver public relations strategies, marketing strategies and
organizational communication messages to internal and external
international corporate audiences through the various technology-based
media. This programme not only teaches the graduate student corporate
media skills, but also shows them through a case-study approach how
these skills are working in a corporate environment.
Students who graduate from this programme will be able to design and
deliver corporate messages to all audiences in advanced technological
ways. Additionally they will be able to understand, create and apply
theories and develop strategies for successful communication. These
graduates will able to manage corporate communications departments,
marketing or media departments and be an integral part of an
international corporate team.
Students today are dreamers, innovators and creators on a scale that has
rarely been seen in past decades. This programme will ensure that every
student who desires to be a corporate media professional can attain that
dream and can productively and creatively enhance not only the corporate
profit, but also the corporate culture of any company that employs them.
Pragramme of Study available at the school include Case Studies In
Advertising and Public relations; Case Studies in International
Corporate Communication; Corporate Media Tools; Corporate Media
Research; Comparative International Media; Topics In Corporate Media
Technology; Theories, Models and Practices in Organizational
Communication; Theories, Models and Practices in Integrated Marketing
Communication; Perspectives in Global Leadership; Theories of
Persuasion; Projects; and Topics in Corporate Media Elective.
Additional information can be obtained from: Marietta College, 215 Fifth
Street, Marietta, Ohio 45750, USA. Phone: 740-376-4680, E-mail: graystal@marietta.edu.
|
