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Nigerians Believe in the Importance of Press Freedom - BBC Survey

 

A British Broadcasting Corporation (BBC) World Service poll of 11,344 people across 14 countries shows that world opinion is divided on the importance of press freedom. 

 

The poll shows that 56 percent of the Nigerian population believes press freedom is more important than stability, while 43 percent believe stability is more important which reflects worldwide opinion. It said Nigerians are relatively positive about the media environment in their country, although they are interested in having a say in news reporting decisions. 

 

The survey also showed that private news organizations received a strong endorsement from Nigerians.  A clear majority of Nigerians, according to the survey, precisely 66 percent believe the media is free or very free to report the news accurately and without bias, compared with 56 percent worldwide. 

 

Of the total number polled in Nigeria, 72 percent gave a "good" rating for accurate news reporting, the highest proportion globally showing that Nigerians are very positive about the performance of private, commercial news organisations. 

 

However, Nigerians’ perceptions of government or publicly-run news organizations, that Federal government and State-owned news organizations are mixed.  Forty-four percent gave public media a "good job" rating (versus 39% globally), but a further 30 percent gave a "poor job" rating (compared with 22% globally). 

 

The survey also showed that Nigerians are equally divided on the impact of increasingly concentrated ownership of private news organisations, with 50 percent believing that "ownership is not an issue because media owners do not interfere with the news content" and 49% believing that "ownership is a major issue because you often see owners' political views emerge in the news". 

 

Nigerians' views on having a say in news reporting decisions are similar to those of other Africans, with a majority (61%) opting for the statement: “I think it is important that people like me have a say in what gets reported in the news.”

 

The survey conducted for the BBC World Service by the international polling firms GlobeScan Incorporated and Synovate shows that an average of 56% across all countries think that freedom of the press is very important to ensure a free society; 40% believe that social harmony and peace are more important, even if it means controlling what is reported for the greater good.

 

It says 56% of people in the 14 countries polled think the press and media in their country is free to report the news accurately without bias.  Only 19% say there is little or no media freedom in their country. 

 

Private and publicly funded news organisations receive similar ratings from the public when it comes to reporting the news honestly and accurately.  39% of people across all countries say publicly funded news agencies are doing a good job, while 43% say the same for private news organisations. 

 

However, in some countries the poll shows concern over the ownership of private media.  Strong majorities in Brazil (80%), Mexico (76%), USA (74%), and Great Britain (71%) believe that the concentration of media ownership in fewer hands is a concern because owners' political views emerge in reporting. 

 

The full report of the BBC survey, with charts and country specific responses are available at http://www.bbc.co.uk/pressoffice/pressreleases/stories/2007/12_december/10/poll.pdf

 

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