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MRA RELEASES ITS SECOND
PRINT MONITORING REPORT: THUMBS-DOWN ON A CROSS SECTION OF THE PRINT MEDIA
Lagos – Sunday, March 14, 1999:
Political reporting on the transition programme by a cross
section of the Nigerian print media fell below acceptable standard for the
month of January, 1999.
According to the second print media monitoring report
published by Media Rights Agenda (MRA), there were several instances of
bias reporting in favour of some political parties and politicians by some
print media organizations running against the ethical working standard of
fairness, objectivity and impartiality.
In the 39-page report entitled Media Scorecard: Report
of the Print Media Coverage of the Political Transition Programme, the
body particularly singled out This Day newspapers as the worst
offender in the area of biased reporting.
The report cited This Day reports in its issues of
January 4 and 5, 1999, in which the newspaper endorsed some parties and
politicians, and said it considered those as against the tenants of
impartiality which should guide newspapers in their reports.
In the same vein, the report also noted that the New
Nigerian newspaper in its language and use of words was positive in
relation to PDP and the less so in relation to other parties.
Similarly, the report noted that The Punch
newspaper, although it published more stories on PDP than it did on other
politician parties, was less positive in reporting the party and its
candidates.
Another case was cited of The Diet which not only
gave PDP more than three times the focuses it gave AD and APP, but was
always generous in superlatives while reporting on PDP and less so far the
other parties.
The report noted that the government has not done anything
to legally safeguard the print media from harassment and intimidation from
political parties and politicians as well as enable them free access to
news sources.
Although, like in the previous month, there was a general
air of freedom in the print media-working environment during the period
under review, the report also noted that the decision of the government to
bring newspapers and magazines under the Value Added Tax is capable of
restricting the ability of the media to perform optimally as well as the
plans of government to make libel a criminal offence.
This according to the report is likely responsible for the
inability of the press to probe the huge sources of funding that some
parties and candidates were reported to have expended.
The report which was conducted on 10 national newspapers
both public-owned and private-owned as well as four news features
magazines covering the period between January 1 and 31, 1999, noted that
media focus on the three political parties and politicians was very
largely skewed in favour of PDP to the detriment of the other political
parties and politicians.
The newspapers include The New Nigerian, Daily Times,
The Guardian, This Day, National Concord, Vanguard, The Diet, Post
Express, Champion and The Punch newspapers.
The four weekly news feature magazines, all privately
owned, include TELL, The Source, Newswatch and
The News.
Specifically, the report noted that on the part of the
media, as it relates to how it acts to provide access to political parties
and candidates to communicates to the public, investigations revealed that
there were virtually no official policy by any of the print media
monitored.
In most cases, it was strictly the reporters who used their
discretion to determine what to report and what not to report.
However, this discretion was in the main aided by largesse
obliged reporters by politicians. Thus, unofficially, most of the news
stories were sponsored.
For example, the report noted, it was not uncommon for
politicians to foot the bills of reporters who attend their campaign
activities.
The report also noted that newspapers and magazines reports
on events by Government and INEC officials were on the low side.
Except for The Guardian, which gave INEC 44
mentions, the highest after that is 25 by The Diet on Government.
Vis-ŕ-vis the focus on the such others as Informed Commentaries, PDP etc.
This is not encouraging given that the activities of these two state
holder groups are most important in ensuring a smooth transition process.
On the allocation of space to political parties, the report
noted gross imbalances. The highest beneficiary of the imbalance was PDP
to the detriment of other parties.
Except for The Guardian which devoted 63 and 108
exclusive stories on AD and PDP, respectively, and 57 on PDP, all others
newspapers focused more on PDP.
Some like Post Express, This Day, The Diet and
Daily Times, gave thrice as much focus on PDP than they did on AD and
APP.
Surprisingly, the same pattern was noticed in Daily
Champion whose proprietor, Chief Iwanyanwu, is a Chieftain of APP.
From investigation, PDP, as a party and its candidates
spent the most money on campaign both directly i.e. on advertisement, and
as well as unofficially on reporters.
For example, in the total of 245 pages of advertisement in
all the newspapers monitored, PDP as a party and its candidates placed 158
pages, APP, 63; AD, 23 and; AD-APP Alliance, one.
Also, This Day got the highest number of adverts,
52, followed by The Punch, 47, and The Guardian 34. On Informed
Commentaries and Civic Education, the report noted that there was a
general improvement in press focus on these two variable compared to what
obtained in the previous month – December 1998. The report made special
mention of TELL magazine, which published 115 Informed Commentaries, far
above all other magazines monitored and some daily newspapers.
However, some of the Informed Commentaries in both the
newspapers and magazines were decidedly biased towards some parties
politicians and lacking in maturity in language.
The report also noted that there was a total neglect by the
print media to report on political events in rural areas. In fact, the
percentage report on Urban to Rural political activities, is 99.5 to 5.
The report recommended that the Government should rethink
its VAT on newspapers and magazines policy and drop its reported plans to
make libel a criminal offence.
It noted that it is not unlikely that the inability of the
press to probe sources of funds was as a result of fear of prosecution
caution by parties and politicians involved in those large funding
reported in the media.
Generally, the report further noted, the absence of
information legislation or other legal or institutional structures for
accessing such expenses, has resulted, in the lack of transparency which
attended such crucial aspect of the transition programme.
The report further recommended as follows:
● The Governments should provide adequate
protection for journalists and media workers against intimidation and
attacks by thugs, supporters and members of political parties or
candidates. The government should also investigate all reported cases and
prosecute those responsible.
● The print media should improve significantly on
their focus on Civic Education publications. The Governments and INEC
should give more attention to political enlightenment programmes both in
the mass media and using informal traditional means especially in rural
areas where newspapers do not circulate and illiteracy is high. This is
even more so important because of the nature of the elections into the
national houses of assembly and presidency that lie ahead.
● Newspaper, rather than increase their advert
rates, as they have done, should reduce it to enable parties and
politicians have more direct access to the electorate.
● The press should divorce itself of the
temptation to take such step as endorsing parties and/or candidates.
For further information, please contact:
Osaro Odemwingie
Publications Officer
Tel: 01-4930831
Fax: 01-4930831
E-mail: mra@rcl.nig.com
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