Media Monitoring Africa (MMA) Invites Entries for the lsuElihle Awards

William Bird, Director, MMA
William Bird, Director, MMA

Media Monitoring Africa (MMA) is now accepting entries from journalists within the African continent for the lsuElihle Awards which seek to give children a voice and highlight the status of children on the continent.

The IsuElihle Awards aim to encourage alternative thinking around reporting on children and to contribute to an environment that enables journalists to expose and highlight issues affecting children in the country and the continent.

The MMA believes that media can play an important role in protecting and promoting children’s rights and, in many instances, in exposing their abuses and triumphs. This is informed by the belief that children are not a homogenous group and deserve the protection of their rights in all stages of their lives from early childhood development right up until they are legally considered to be adults.

Journalists are encouraged to submit their story ideas and these can be targeted at any mainstream news medium such as TV, Radio or Online. The top six-story ideas will then be selected during an awards ceremony which will be held in September. Journalists behind these ideas will each receive guaranteed financial support of ZAR10,000 (South African Rand) about US$570. MMA will also offer support to the finalists to develop their concepts.

The final stories will be ranked and the final cash prizes will be awarded as follows: ZAR25,000 (Overall Winner); ZAR 15,000 (2nd place); ZAR 10,000 (Third Place).

Applications close on June 30, 2020.

Interested applicants are encouraged to first read the competition rules at and apply by filling the form online at