The Conference of International Broadcasters’ Audience Research Services (CIBAR) holds its annual conference in Paris, France, from November 2 to 5, 2014.
This will take place at the Cité Internationale Universitaire de Paris and will be hosted by France Médias Monde (FMM), formerly Audiovisuel Extérieur de la France which is the organization that brings together the French international broadcasting entities Radio France Internationale, France 24 and Monte Carlo Doualiya.
CIBAR is linked to the 2014 Forum Media and Development (FoME) symposium which will be held in Bonn, Germany on November 6 and 7, 2014. The symposium which will have many participants from the CIBAR conference will also focus on audience research.
According to CIBAR, “The conference broad objective is to promote a deeper understanding among public service international broadcasters of both the practices and value of audience research and audience relations activities.”
In particular, “CIBAR actively seeks to encourage the appropriate use of audience and market data in decision-making within international broadcasting organizations; the establishment and maintenance of standards in international audience research; and the promotion of co-operation on research projects to the benefit of members,” said the organisers.
CIBAR also encourages the efficient and responsible use and application within member organisations of all forms of audience feedback; co-operation with organisations with similar interests; and exchange of information between members.